Ebook formato txt download Win Bigly: Persuasion in a World Where Facts Don't Matter 9780735219731

Win Bigly: Persuasion in a World Where Facts Don't Matter. Scott Adams

Win-Bigly-Persuasion-in-a-World.pdf
ISBN: 9780735219731 | 320 pages | 8 Mb

• Win Bigly: Persuasion in a World Where Facts Don't Matter
• Scott Adams
• Page: 320
• Format: pdf, ePub, fb2, mobi
• ISBN: 9780735219731
• Publisher: Penguin Publishing Group

Download Win Bigly: Persuasion in a World Where Facts Don't Matter

Ebook formato txt download Win Bigly: Persuasion in a World Where Facts Don't Matter 9780735219731

Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott Adams "If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."   Adams was one of the earliest public figures to predict Trump’s win, doing so a week after Nate Silver put Trump’s odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.   Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We’re hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech—a hand gesture here, a phrase there—and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.   The point isn’t whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting—the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:   ·  If you need to convince people that something is important, make a claim that’s directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority. ·  Stop wasting time on elaborate presentation preparations. Inside, you’ll learn which components of your messaging matter, and where you can wing it. ·  Planting simple, sticky ideas (such as “Crooked Hillary”) is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.   Adams offers nothing less than “access to the admin passwords to human beings.” This is a must read if you care about persuading others in any field—or if you just want to resist the tactics of emotional persuasion when they’re used on you.

Win Bigly: Persuasion in a World Where Facts Don't Matter eBook
"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the  WIN BIGLY: PERSUASION IN A WORLD WHERE FACTS DON'T
Buy WIN BIGLY: PERSUASION IN A WORLD WHERE FACTS DON'T MATTER: 9780525533320 by ADAMS, SCOTT Popular Psychology English Books  Win Bigly by Scott Adams - Penguin Books Australia
Win Bigly. Persuasion in a World Where Facts Don't Matter. By Scott Adams Scott Adams, the world-famous comic strip artist (Dilbert) and trained hypnotist,  Win Bigly: Persuasion in a World Where Facts Don't Matter
Listen to a free sample or buy Win Bigly: Persuasion in a World Where Facts Don't Matter (Unabridged) by Scott Adams on iTunes on your iPhone, iPad, iPod  Win bigly : persuasion in a world where facts don't matter in
Win bigly : persuasion in a world where facts don't matter overrated; The most important perceptual shift in history; About facts; Persuasion vocabulary; Part 2. Win Bigly: Persuasion in a World Where Facts Don't Matter by Scott
The NOOK Book (eBook) of the Win Bigly: Persuasion in a World Where FactsDon't Matter by Scott Adams at Barnes & Noble. FREE Shipping  I read "Win Bigly: Persuasion In A World Where Facts Don't Matter
Technically, I didn't read it since I listened to the audiobook; a 9 hours treatise onpersuasion narrated by Scott Adams himself. I'm not sure Summary: Win Bigly - Persuasion in a world where facts don't matter
Dilbert creator Scott Adams gives his take on why Donald Trump is President. In Adams view, Trump is a “Master Persuader” and through this  Win Bigly: Persuasion in a World Where Facts Don't Matter: Amazon
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Dilbert cartoonist Adams, with his usual adroit touch and sense of humor, offers an enjoyably provocative guide to the art of persuasion. In 2016  Win Bigly: Persuasion in a World where Facts don't Matter, by Scott
Do I need to say that I am a big fan of Dilbert (despite the fact that not all jokes work, at least not for me), and by extension of Scott Adams, who has done some 

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